Summary

Google Play subscriptions are one of the core businesses of Google with the highest revenue stream. The team was looking to explore and establish subscription experiences for the user.

The problems

There were trust and safety issues due to unclear information and visual hierarchy that misled users to subscribe without clarity and led to a very high percentage of churn rate. This cost the business ten million dollars.

The solution

Redesign subscription experiences with clear visual and information hierarchy.

Impact

Reduce churn rate drastically and praise by the media for safety and trust.

Better information hierarchy for users and improved Google brand perception

Scale new design to all subscription experiences across Google including Youtube.